I can’t quite decide how I feel about the 30-minute Obama media blast scheduled for tonight.
He’s going to appear on NBC, CBS, Fox, (not ABC for some reason) and other networks, all at the same time. Fox even cut their World Series pre-game coverage short to make room for the ad. The idea is that it’s a roadblock - no matter what channel you flip to, you’ll see Obama.
I can definitely see how the exposure could be good for Obama. It’s effectively an uninterrupted last word, and if the convention videos are any indication, it will be slick and compelling. It’s a good opportunity to showcase the Obama family, allowing Americans to picture, easily, this family occupying the White House and to be pretty comfortable with the idea.
I’d also expect them to discuss the economy, attempting to dismiss the “socialism” accusation by McCain and his surrogates, and to clarify his tax plan.
I hope he’ll also talk about foreign policy and how America is viewed abroad and that he touches on health care and energy.
But I think there’s also a potential downside to the coverage. I’m afraid it might come off as a little bit arrogant, or maybe just as overkill as people grow fatigued from the interminable campaign.
It’s a lot of money (more than $5 Million) to spend on what amounts to a televised pep rally. And it also provides another opportunity for the McCain camp to bring up Obama’s refusal to limit himself to public financing.
Finally, it also might reinforce the whole media darling thing. Conservatives are already complaining that if Obama wins, it will be because he was “installed” by the adoring media. It may not be logical, but I would expect the 30-minute multi-network ad to entrench this idea. (However, I’m not sure it matters how much it annoys conservatives - it’s more a matter of how it will affect the allegedly undecided voters.)
What do you think? Is it a great opportunity for Obama, or will it cause voter fatigue or even resentment?