I’ve listened to Ed Schultz on Sirius for a few years now, and though he’s a little bit shouty, I thought he provided some good analysis leading up to the election and afterward, with a notable exception (in my opinion) of his dogmatic party line defense for bailing out the Big 3 automakers. Over the years, Big Eddie seemed to get even bigger - or at least, the ego part of him did. He got a fancy sound setup, and started charging for premium access to his website, We Got Ed. He’s made a ton of TV appearances, on Fox and MSNBC and probably others, and I figured it was a matter of time before he got his own show.
Well, it happened. The Ed Show premiered on MSNBC this week, and wow does he have a lot of work to do. It was a bit of a train wreck, in my opinion…at least the first half was. His opening monologue, “Op Ed” (heh heh, get it? Ed?) was ostensibly about health care, but more closely resembled a stream of consciousness attempt to explain his whole being in 2 minutes. Pace yourself, Eddie - it’s an hour-long show. There were other, smaller problems, like not knowing which camera to shout look at, but I’m confident he can work those out in time.
What he really needs to do is to stop hollering and sounding accusatory. I like his (apparent) catch phrase, “We can do better than that”, but the way it’s delivered seems a bit off putting, and might alienate his audience a bit if it’s not already familiar with his personality - or maybe even if it is. On the radio, it’s easy enough to believe that he’s just a big guy with a big voice, but on camera it’s pretty apparent that he’s one pissed off dude. If his speaking style is intended to get people riled up and ready for action, I’m not sure it worked. His fast, loud talking and his skipping around made me feel nervous, or that he was.
He also needs to organize his thoughts, and structure his pieces more carefully. Since he takes caller opinions on his radio show, and that determines to a certain degree the direction of the show, Ed’s probably gotten used to jumping around from topic to topic. But on a TV show like his, where it’s just him and the camera most of the time, he needs to calm down a bit and deliver a thought from beginning to end (says the girl without her own TV show).
We’ll see if he can pull it together over the coming weeks. I’m sure Jon Stewart and Glenn Beck didn’t show up perfectly camera-ready right out of the box. He’s got generally okay analysis and passion - just needs to stop shouting it at us.